Ben & Jerry's Co-Founder Wants to Be Set Free

本杰瑞的联合创始人渴望获得自由

The Journal.

2025-10-07

23 分钟
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Last month, Ben & Jerry’s co-founder Jerry Greenfield quit the brand after 47 years, accusing parent company Unilever of not allowing the company to speak out on social issues. Host Jessica Mendoza talks to Ben Cohen, the co-founder who stayed, about why he’s not leaving, what he wants next for the company, and why political messaging is important for his ice cream brand.  Further Listening:  - Why Ben & Jerry’s Is Suing its Parent Company Over Israel - Kraft Heinz’s Big Breakup Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • I'm really excited to talk to you today.

  • I actually have.

  • I came prepared.

  • I bought an ice cream for breakfast.

  • I love it.

  • I mean, I know, right?

  • I was like, it's the earliest I've ever had any ice cream.

  • 9.35 in the morning.

  • Last week, I spoke with Ben Cohen.

  • He's the co-founder of a pretty popular ice cream brand.

  • I'm Ben, the co-founder of Ben & Jerry's, the ice cream guy.

  • Ben & Jerry's is known for its whimsical ice cream flavors, like fish food,

  • chunky monkey, or the one I had for breakfast, half-baked.

  • Yeah, what I've got here is the half baked, which is kind of my favorite.

  • But I don't know that I might be a little too much sugar for me in the morning.

  • I gotta be honest.

  • It is a little sweeter than even I would prefer, but I don't know.

  • That's how the heck it worked out.

  • But half baked is now the most popular flavor on the list.

  • Man, I'm so mainstream.