The economist.
This probably makes no sense if you're listening from outside China.
But here, it's pretty iconic.
It's Lei Jun, the founder of Xiaomi, whose awkward English at a product launch a decade ago was remixed into a meme.
A meme that's since been watched over 50 million times on BiliBili, China's YouTube.
Back then, Lei was just another ambitious tech founder with a small but loyal following.
Today, he's something closer to a rock star.
And Xiaomi is no longer just a scrappy startup.
From its origins making copycat smartphones,
it now sells everything from air conditioners to massage guns and even electric cars to an army of super fans.
I'm Sarah Wu, The Economist China correspondent in Beijing.
And this week, I'm joined by Don Weinland, our China Business and Finance editor in Shanghai to ask,
how did Xiaomi become one of China's biggest brands?
And can it take its success global?
This is Drum Tower from The Economist.
Hey, Sarah.
Hi, Don.
As I was setting up to record today, I was looking around my house and I realized just how many Xiaomi products I have.
You want to show me your your Xiaomi products?
Okay, let's see.