OnlyFans, AI girlfriends and ‘stepdads’: the porn industry in 2025

OnlyFans、AI女友和“继父”:2025年的色情产业

Today in Focus

2025-09-30

31 分钟
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What does Europe’s biggest porn conference reveal about the future of the porn industry? Amelia Gentleman reports. Help support our independent journalism at theguardian.com/infocus
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  • This is The Guardian.

  • Today, we take a trip to Europe's biggest porn conference.

  • A quick warning before we start, unsurprisingly given the subject matter,

  • this episode contains discussion of some distinctly adult themes as well as some strong language.

  • Earlier this month, in the heart of Amsterdam,

  • Guardian reporter Emilia Gentleman found herself at a rather unusual conference.

  • So I went to the X-Biz Adult Industry Conference and it was really an extraordinary scene.

  • Around a thousand content creators from around Europe had turned up to the Hotel Jakarta.

  • Over three days at a smart four-star hotel, the great and the good of the sex industry met,

  • mingled and mauled over how to adapt their offerings to the fast-changing porn landscape.

  • The content creators were learning how to deal with new requirements for age verification,

  • but they were also learning about changing trends in body types in pornography,

  • how to earn more money by offering more personalized services.

  • quality and consistency over quantity.

  • Again,

  • you will lose more points in general with the algorithm

  • if you post 50 things that not everybody clicks through on.

  • There was a lot of discussion of what is fashionable at the moment in the adult industry,

  • so tentacles are very big.

  • The other punters at the hotel didn't know what had hit them.