All eyes on the NBA as its players return to China

众目睽睽,NBA球员重返中国再掀热潮

Economist

2025-09-25

4 分钟
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单集文稿 ...

  • China Basketball in China Going for the rebound Teams from the NBA are set to play in front of Chinese fans once more.

  • Hoops and Hoopla returned to China on October 10th and 12th.

  • The Brooklyn Nets and Phoenix Suns will play pre-season games in Macau,

  • especially administered Chinese territory.

  • The matches will be the first in China,

  • involving teams from America's National Basketball Association or NBA,

  • since the league was in effect banished six years ago.

  • The excitement and the stakes could hardly be higher for those involved.

  • LeBron James, an American sporting superstar, is treading carefully.

  • This month the People's Daily published an article seemingly written by him to the surprise of many back in America.

  • His team later clarified that it was actually a compilation of various remarks he made during a recent visit to China.

  • The episode was a reminder of how the tense state of play between America and China challenges the NBA.

  • The fact that Mr James was on such a tour at all promoting the NBA's return suggests that relations have recovered from their low in 2019.

  • Back then, Daryl Maury, who managed the Houston Rockets at the time,

  • infuriated China's leaders by voicing support for Hong Kong's pro-democracy protests on social media.

  • The backlash was swift and costly.

  • Chinese state broadcasters stopped showing NBA games and sponsors pulled funding.

  • The NBA said losses amounted to hundreds of millions of dollars.

  • It has taken years and kowtowing by the NBA to patch up relations.

  • Some warming happened in 2022 when games were broadcast again on China's state-run TV.