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Welcome to the documentary from the BBC World Service.
You are listening to The Fifth Floor.
This is The Fifth Floor at the heart of global storytelling with BBC journalists from all around the world.
I'm your host Farnak Amiti.
These are the times of social media and social media influencers.
From gaming and fashion to food, travel and culture,
influencers are doing what they are known for, influencing and creating trends.
The most successful ones have millions of followers,
so maybe it's no surprise that political parties globally have started getting them on board to amplify their messages to people who are turned off by traditional media,
and in some cases even putting them on the government payroll.