Social media influencers and politics

社交媒体网红与政治

The Documentary Podcast

2025-09-27

26 分钟
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单集简介 ...

What happens when social media influencers join forces with politicians to promote their messages? Around the world political parties are switching from mainstream media to influencers to amplify their voices, in some cases even putting them on the official government payrolls. To find out what impact this is having on politics we've brought together Luis Fajardo from BBC Monitoring in Miami, who's examined the impact in Latin America, Famega Syavira, head of social media for BBC Indonesian, and Adline Okere, Igbo News Editor in Lagos, Nigeria. The ‘Jerdon’s Courser’ is a critically endangered bird. It's only officially been sighted in the scrub forests of Eastern Ghats mountain range in Andra Pradesh in the Sri Lankamalleswara Wildlife Sanctuary, although recently there was great excitement when its call was recorded in a different location in southern India. BBC Telugu recently joined the nightly efforts by forest watchers to track down the bird last seen 16 years ago, as Satheesh Urugonda reports. This episode of The Documentary comes to you from The Fifth Floor, the show at the heart of global storytelling, with BBC journalists from all around the world. Presented by Faranak Amidi Produced by Rebecca Moore and Caroline Ferguson This is an EcoAudio certified production.
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  • Welcome to the documentary from the BBC World Service.

  • You are listening to The Fifth Floor.

  • This is The Fifth Floor at the heart of global storytelling with BBC journalists from all around the world.

  • I'm your host Farnak Amiti.

  • These are the times of social media and social media influencers.

  • From gaming and fashion to food, travel and culture,

  • influencers are doing what they are known for, influencing and creating trends.

  • The most successful ones have millions of followers,

  • so maybe it's no surprise that political parties globally have started getting them on board to amplify their messages to people who are turned off by traditional media,

  • and in some cases even putting them on the government payroll.