I started trying to get pregnant about four years ago now.
We're getting a little bit older and a little bit older and it just kind of felt like that opportunity to have kids,
the window could be closing.
The women who walked through the clinic's doors had a common reason.
Introducing KineBody, a new generation of women's health and fertility care.
Kinbody promised to revolutionize fertility care.
We believe that going to the doctor should feel like a visit with a trusted friend.
My co-worker, we were walking past the Kinbody and she said,
oh my God, they're supposed to be really amazing.
Backed by millions in venture capital and private equity, it grew like a tech startup.
While Kinbody did help women start families,
it also left behind a stream of disillusioned and angry patients.
You think you're finally, like, with the right people in the right hands,
and then to find out again that you're just not.
For two years,
I've investigated what happens when Silicon Valley's style disruption meets one of medicine's most intimate procedures.
Bloomberg and iHeart podcasts present IVF Disrupted, the kind body story.
We'll tell you about kind bodies' rocket ship trajectory through one of healthcare's fastest growing and least regulated fields.
and the patients who feel like they've paid the price.
Don't be fooled.