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What makes a food trend?
You're so excited because your aunt went to Dubai and got you the viral chocolate.
Come with me to make 20 strawberry Japanese sandos at 2.30am in the morning.
Hot honey for catch of pizzas.
On the food chain this week, from the BBC World Service, with me,
Ramela Dasgupta, I'm finding out why certain food items become the latest craze and others don't.
Food trends are coming out as thick and fast, faster than ever before.
I could see people's reactions to trying my honey on the pizzas and everybody was having the same reaction.
They were like, holy bleep, this is amazing.
with a trend timing is so important so you should really use this momentum of these macro trends such
as you know awareness around climate change and people looking for those new ancient grains.
I'll be chatting to innovators and culinary trendsetters shaping what we eat,
learning what makes a food go viral and how much work goes into making that hit new product.
You could see the trends coming and I knew it was just a matter of time Africa had to come.
Let's meet our panellists.
Hi, I'm Mike Kurtz, founder of Mike's Hot Honey, based in Brooklyn, New York.
Hello, so my name's Katie McDade.
I'm a senior product developer.