Is there a future for the ‘Amazon of Africa’?

非洲的“亚马逊”未来可期吗?

Behind the Money

2025-09-17

24 分钟
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Ecommerce start-up Jumia was supposed to become the “Amazon of Africa”. Its prospects seemed promising after raising close to $800mn prior to its IPO in 2019 — more than any African start-up. But in the years since, things haven’t gone the way investors probably hoped. The FT’s west and central Africa correspondent Aanu Adeoye explains Jumia’s plans to turn the business around, and what its challenges say about applying western business models in Africa.  Clip from New York Stock Exchange  - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading: Is there a future for the ‘Amazon of Africa’? ‘Amazon of Africa’ Jumia fights to rebuild investor trust   Complaints that Jumia is not African ring hollow - - - - - - - - - - - - - - - - - - - - - - - - - -  Follow Aanu Adeoye on X (@aanuadeoye). Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more.  Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
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  • I'm watching a video with my colleague Anu Adeoye.

  • In it,

  • a bunch of executives from a company called Jumia have gathered in downtown Manhattan inside the New York Stock Exchange.

  • Everyone is happy.

  • Everyone is clapping.

  • They all look very excited.

  • There's some fist pumping, clapping.