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Welcome to the Inquiry with me Tanya Beckett from the BBC World Service.
Each week one question, four expert witnesses and an answer.
Imagine if you discovered that your face or your voice had been copied,
altered and spread widely online.
A realistic imitation that looks and sounds just like you but saying something you never said in a video that you never took.
And then it's seen by your friends, colleagues and people you may not even know.
Deep fakes of videos,
pictures or audio clips made using artificial intelligence and to the unsuspecting eye,
they can look completely real.
The technology to make them is becoming more readily available.
Anyone from celebrities to politicians and ordinary people are finding that they have become targets.
Deepfakes can be used to spread disinformation by impersonating people doing anything from appearing in porn videos to making accusations.
It raises the question, how can you protect your identity from digital imitations?
One country is looking to answer that question by specifically amending its laws to stop damaging deepfakes in their tracks.
This week on The Inquiry, we're asking, is it time to copyright your face?
Part one, Deep Fakes Explained.
My name is Gidele Leukrein Larsen and I am a partner at a law firm in Denmark.
And I specialise in IP, primarily copyrights and commercial contracts.
The government of Denmark has set about clamping down on harmful deep fake images and videos and it's going about it by updating its country's laws relating to copyright.