Discussion keeps the world turning.
The Golden Panda Award celebrates cinematic excellence.
Film and TV awards as such have a real-life effect even after the curtain falls.
In China today, films aren't just cultural products.
They are economic engines, they are travel guides,
and even passports to international cultural exchange.
Today we discuss the impact that films can have on the tourism industry.
We are live from Beijing.
This is Round Table.
I'm Steve.
Thank you so much for being with us today.
And for the show, I'm joined by Yu-shun and Yun-chi, first on the program.
Beyond the spotlight and the celebration of artistic achievement,
events like the Golden Panda Awards generate a profound and lasting impact.
In the contemporary Chinese context, the role of cinema has dramatically expanded.
It is no longer confined to being a mere cultural artifact.
Films and TV series now function as powerful catalysts for economic activity,
dynamic engines for tourism, and vital instruments of global dialogue.
They possess the unique ability showcase a nation's landscapes and heritage,
inspiring both domestic and international audiences to personally explore the locations depicted on screen.