‘People pay to be told lies’: the rise and fall of the world’s first ayahuasca multinational

“人们付费听谎言”:世界首个亚亚库斯跨国公司的兴衰

The Audio Long Read

2025-09-12

49 分钟
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Alberto Varela claimed he wanted to use sacred plant medicine to free people’s minds. But as the organisation grew, his followers discovered a darker reality. By Sam Edwards. Read by Sid Sagar. Help support our independent journalism at theguardian.com/longreadpod
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  • This is The Guardian.

  • The rise and fall of the world's first ayahuasca multinational by Sam Edwards, read by Sid Segar.

  • Some names and identifying details have been changed.

  • The first time Dahlia took ayahuasca, nothing happened.

  • The second time it changed her life.

  • It was 2017 and she had joined a dozen strangers in a chalet outside Barcelona.

  • Everyone was searching for something.

  • For many, it was a way out of misery.

  • An escape from years of addiction were a last-ditch attempt to survive crippling depression.

  • Darlia, a therapist in her early 30s,

  • hoped Ayahuasca would help her process the recent death of her mother.

  • I felt completely alone at that time, she said.

  • And I think in some form, that's how everyone there felt.

  • The retreat, run by a wellness company called Inner Mastery,

  • began with the two dozen participants talking about their expectations before imbibing ayahuasca.

  • The Amazonian plantbrew, which contains dimethyltryptamine, DMT,

  • a powerful naturally occurring psychoactive, induces an altered sense of self and reality.

  • Users often report revisiting past trauma or repressed experiences.

  • Within an hour of her first dose, Dahlia began to yawn uncontrollably.

  • Then she felt cries escaping from her mouth.