you Hello everyone and welcome to EnglishPod.
My name is Marco.
My name is Catherine and today we have an upper intermediate level lesson about something very technical.
We're talking about marketing strategies here today.
That's right.
Today we have an upper intermediate lesson at the office that is the category of this lesson and we're basically talking about marketing,
a marketing plan and a lot of technical words around this part of business.
Alright, so let's take a listen to today's dialogue and we'll be back in just a moment.
to talk about what's going on.
Okay everyone, let's begin.
I called you here today to evaluate our marketing strategy during this recession.
I wanted to re-emphasize our corporate mission of aiming to give our customers the best coffee and service in a clean and welcoming atmosphere.
Several other shops have been reducing their prices for their coffees and they are drawing in more customers.
Why aren't we doing the same thing?
I know that recent sales have been slow,
but we are not going to reduce our prices to the level of our competitors.
We offer a superior product, and our focus is on long-term growth rather than short-term sales.
If we lower our prices, we run the risk of devaluing our product.
Customers don't care about coffee anymore.
They only care about price.