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Earlier this summer,
my colleague Eleanor Olcott traveled to a city in the central Chinese province of Henan.
We're in one of the jewelry markets in Jeonju.
This is a building dedicated to jewelry sales.
This market's name in English translates to more gold, more silver.
But as Eleanor walks around this eight-story building, diamonds are the main thing catching her eye.
Stall after stall glitters with them.
You can see here there's lots of women trying on the shiny diamond earrings,
which to the naked eye they look exactly the same as their natural counterpart.
These earrings she's talking about here aren't made with natural diamonds,
you know, the kind dug out from the earth.
These are created in a lab, and recently their popularity has exploded.
We spoke into a couple of the shopkeepers who have been here for two to three years and say that people are becoming more and more accustomed to the concept of live burn diamonds.