Game On! China's sports industry push!

比赛开始!中国体育产业加速推进!

Round Table China

2025-09-08

30 分钟
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单集简介 ...

In China, sports have evolved from traditional recreation into a dynamic economic catalyst. The "sports+" model, which integrates athletic participation with related spending on gear, entertainment, tourism, and technology, creates powerful cross-sector synergies. By stimulating consumer demand and fostering new business ecosystems, this expanding consumption is poised to give the domestic economy a significant and sustained boost. On the show: Heyang, Steve Hatherly & Yushan.
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is Round Table.

  • When you think of sports,

  • maybe you picture cheering in a packed stadium or the thrill of lacing up for a weekend hike.

  • Today, sports aren't just play, they're big business.

  • We discuss how can sports plus consumption, give the domestic economy a big lift.

  • And feeling those Monday blues?

  • Not a motivational Monday.

  • Tune in for a boost that will have you saying, bring it on Monday.

  • Coming to you live from Beijing, this is Roundtable.

  • I'm Ha Young.

  • For today's program, I'm joined by Steve Hatherly and Yuchen in the studio.

  • First on today's show.

  • Today in China, sports aren't only about breaking records on the field,

  • they're about driving growth off the field, too.

  • From the rise in grassroots levels, such as the Village Super League this summer,

  • to the annual winter sports boom of the ice and snow economy,

  • sports are transforming everything from tourism to retail.

  • With fresh guidelines now in place to fuel high-quality growth,

  • the nation aims to expand its domestic sports industry to over 7 trillion yuan or about 985 billion US dollars by 2030.