Discussion keeps the world turning.
China's retail landscape is exploding with over 2,200 debut stores in just six months.
But what's behind this brick and mortar boom?
Some say it's about more than just expansion.
We'll break down why brands are betting big on flagship launches,
how these stores supercharge local economies, and which companies stand to gain the most.
We're live from Beijing.
This is Round Table.
I'm Steve.
I thank you so much for giving us your time today.
And for the show, I'm joined by Lynn and Yushan, first on the program.
The first half of 2025 witnessed the debut of over 2,200 flagship first stores throughout China,
representing a brand's inaugural physical presence in the market.
This trend prompts an analysis of the core motivations behind this strategic focus.
For example, what are the key drivers incentivizing brands to pursue this approach?
And then,
in what ways do these establishments function as catalysts for regional economic development?
I'll give you a clue.
The answer is they really do, but how do they do it?
And then after that,