2025-09-02
27 分钟The world is changing fast, but you can learn it at a slower pace.
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far beyond ticket sales.
For example, in Nanning, in South China's Guangxi Zhuang Autonomous Region,
Jay Chou's concerts attracted over 140,000 attendees in the course of three days.
The events generated roughly 1.2 billion yuan, about 168.3 million US dollars in local spending,
with more than 85% of this spending contributed.
by visitors from outside the city.
Fu Yifu, a researcher at Jiangsu Siu Merchants Bank,
said that concerts as highly attractive cultural activities have emerged as powerful catalysts for the cultural tourism industry.
In addition to ticket revenue, Fu added that concerts generate consumption across sectors,
including accommodation, dining, transport, tourism, shopping, and entertainment.
According to the China Association of Performing Arts,
every 1 yuan spent on a ticket generates an additional 4.8 yuan in related local spending.
Recognizing the economic boost generated by concerts,
Policymakers are taking steps to further support the sector.
In March,
the Ministry of Commerce pledged to help certain cities transform into international consumption centers by backing more high-level international sports events and performance shows.
Local governments are also racing to capture the momentum,