I wouldn't say obsessed.
I'm a little embarrassed, though, if I'm going to be honest.
This is a safe space.
I unboxed one on camera for The Washington Post for a video.
And then after that, I became like a little addicted.
And I was like, I'm feeling lucky today.
I just want to buy one with my own money.
That's Kelly Kisula's show.
She's a reporter and editor for The Washington Post based in Seoul.
And she's talking about a little plush toy that's taken the world by storm.
The Labubu.
A Labubu is a figurine of like an elf.
gremlin monster type character with bunny ears and nine fangs and like a human-like face with these big cartoon anime eyes.
And it's like a doll about the size of your hand,
but it's also a keychain that you can clip onto bags, kind of like a fashion accessory, if you will.
The official retailer of Labubus is a Chinese company named Popmart.
The dolls go for about 30 bucks a piece.
And they come in a variety of colors.
There are also some limited edition ones called secret rares, and those are coveted.
But you don't get to just buy the Labubu you want.