Tight Values, Loose Ideas with Malcolm Gladwell

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• 00:00

  Trevor, you don't know this yet.

• 00:01

  You will someday.

• 00:02

  I hope that you know, the market share capture,

• 00:07

  the brain share capture of toddlers by Sesame street is like 95%.

• 00:12

  It's still that high?

• 00:13

  Oh, yes.

• 00:13

  That's amazing.

• 00:14

  It's a classic.

• 00:15

  No, no, no, I'm happy about that.

• 00:16

  I thought, like, it was over for Sesame street, and now it was all like, cocomelon and no.

• 00:21

  Oh, that's really good.

• 00:22

  They've got a strangle.

• 00:23

  They gotta.

• 00:24

  They have your kid in a head.

• 00:25

  Yeah, it's Sesame Street.

• 00:26

  That's a healthy headlock.

• 00:27

  Peppa Pig and Cocoa Melon.

• 00:29

  Oh, Peppa Pig is like crack coc.

• 00:32

  I have outlawed Coco Melon is dangerous.

• 00:34

  I don't know what's happening.

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