Taylor Swift Wedding Predictions Are the Hottest New Trade

泰勒·斯威夫特婚礼预测成为最新热门交易

Big Take

2025-08-29

18 分钟
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Gamblers on prediction sites like Polymarket and Kalshi are already trying to cash in on Taylor Swift and Travis Kelce’s engagement — betting on everything from their wedding timeline to her next single. On today’s Big Take podcast, host Sarah Holder sits down with Bloomberg personal finance reporter Francesca Maglione and wealth reporter Annie Massa to dig into what a high-profile engagement can teach us about the rapidly growing predictions industry, the challenges with regulating it and who’s investing in its future. Read more:  Taylor Swift Engagement Ignites Bets on Super Bowl and a Baby The Taylor Swift Wedding Trade See omnystudio.com/listener for privacy information.
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  • Bloomberg Audio Studios.

  • Podcasts. Radio. News.

  • Would you consider yourself a Swifty?

  • I think it's a scale.

  • Like, oh so many group chats this week, I found myself talking with my co-workers about Taylor Swift.

  • I like her music, but I'm not like keeping up with every single thing she does with her life.

  • That's Bloomberg's personal finance reporter, Francesca Maglione.

  • I am a big fan.

  • And that's Annie Massa, a Bloomberg Wealth Reporter.

  • I am probably not all the way down the rabbit hole on every single development and every single Easter egg and every single song,

  • but was I singing August in honor of my friend's birthday at a karaoke bar last week?

  • Yes.

  • Taylor Swift and NFL player Travis Kelce announced their engagement on Tuesday.

  • And I wanted to talk to Francesca and Annie

  • because there's one corner of the universe that's been turning their engagement into a money-making event.

  • The people making predictions and financial bets on where their relationship will go next.

  • We had a like a bet on our team and people had to give their like what they thought was going to happen with them in 2025.

  • And I had said that they were going to break up.

  • So I don't think I was expecting that at all.

  • Did you lose money on that bet?