Hey everyone,
it's Jess. I'm here to say that my colleague Allison Poley is guest hosting today's episode.
Enjoy.
Like many of us, my colleague Jesse Newman grew up eating cereal, but it wasn't the fun kind.
It was mostly all the sort of like dry, boring, cardboard stuff.
At a certain point, grape nuts entered our lives.
compliments of my mother.
And, you know, what a way to just ruin a kid's breakfast.
What was the cereal you wanted to eat?
When we got a treat, some sort of treat, if we had a choice, it was always Froot Loops.
But these days, like a lot of Americans,
grown-up Jesse usually has yogurt or eggs and toast for breakfast.
And that shift in breakfast habits across America has been bad news for cereal companies.
and one company in particular.
Kellogg is, you know, an American icon.
Kellogg, one of America's oldest cereal companies, has struggled in recent years.
They're just like the behemoth in the cereal aisle.
Like, they...
They're the OG of cereal.
I mean, they, you know, they invented cornflakes.