Did you know that the global gaming industry is now bigger than music and movies combined,
generating over 184 billion U.S. dollars last year?
In China, women take up Nearly half of all gamers,
influencing everything from game design to esports and contributing to a more diverse gaming culture.
Let's explore how this shift is unfolding and what it means for the future of gaming.
Coming to you live from Beijing, this is Roundtable.
I'm He Yang.
For today's program, I'm joined by Steve and Yushan in the studio.
First on today's show.
The video game world has long been perceived as a male-dominated space,
yet a profound transformation fueled by the surge of female players is reshaping its landscape.
This powerful shift is challenging old assumptions about who a gamer is,
compelling the industry itself to slowly but surely reflect this new reality through its creators and characters.
First of all, let's go back to the beginning.
How was the gaming industry traditionally defined by male dominance,
and what was the impact of that?
Wow, if you look back, all the way from the 1980s to the 1990s,
we can almost see there's a logic there that the marketing campaigns for a lot of the games back then,
they really heavily rely on action-themed or aggression-themed building things,
warfare, and constructing a castle or something.