Yahoo! The Yodel Heard Around the World

啊呀,全球回响的悠扬号角

Twenty Thousand Hertz

2025-08-27

25 分钟
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单集简介 ...

It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson. Subscribe on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ to see our new video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠20k.org/plus⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠. Stream Wylie & The Wild West on ⁠Spotify⁠, ⁠Apple Music⁠, ⁠Youtube Music⁠, or wherever you get your music. Order Wylie’s book, ⁠How to Yodel: Lessons to Tickle Your Tonsils and Funnybone⁠. Sign up for Riverside for free at ⁠creators.riverside.com/20K⁠, and get 20% off a Riverside Pro subscription using promo code 20k. Cut your current cloud bill in half with OCI at ⁠⁠⁠⁠oracle.com/20k⁠⁠⁠⁠. Sign up for a one-dollar-per-month trial at ⁠⁠⁠⁠shopify.com/20k⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • This episode was made in partnership with Riverside,

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  • There's also a link in the show notes.

  • The voice you just heard is one of the most famous pop culture voices of the last 30 years.

  • Thanks to this.

  • But to tell his story,

  • we have to rewind about 500 years to the wild and crazy world of the beautiful Swiss Alps.

  • Back then, the Swiss Alps looked pretty much exactly as you might imagine.

  • Snow, little wooden houses, plenty of sheep.

  • And of course, yodeling.

  • Here's a Swiss yodeler named Amade Parig doing a traditional yodel.

  • Musically, yodeling is defined as rapid changes between your normal voice and falsetto.

  • It started as a way for Swiss shepherds to call one another across the mountains.

  • But not only was it a practical way to communicate, people just loved the way it sounded.