Doll-maker Labubu’s profits to rise nearly 400%

娃娃制造商拉布布的利润将增长近400%。

World Business Report

2025-08-20

26 分钟
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单集简介 ...

Net profits of Labubu maker, Pop Mart, have soared by nearly 400%, and the company's Hong Kong-listed shares are up more than 570%, and it's now worth more than twice as much as Mattel – which makes Barbie. We will look at why these elf-like dolls, made by the Chinese, are trending. After a five-year pause, China and India are going to restart direct flights between the two countries. And today, in our Africa series, we're in Kenya, where a tech company in Nairobi is encouraging the use of Bitcoin in one of Africa’s largest slums.
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单集文稿 ...

  • And this is Andrew Peach with World Business Report from the BBC.

  • Today, $4 billion of Labubu dolls.

  • Very pointy ears, big eyes and a smile which shows exactly nine teeth.

  • Why India and China have agreed to resume direct flights and step up trade relations and the popularity of Bitcoin in Kenya.

  • I prefer to pay my garbage collection using Bitcoin because its transaction cost is really low.

  • First, Labubu is a word you may not have even heard before this year.

  • They are elf-like dolls.

  • They're made by the Chinese firm Potmart,

  • which has become one of the world's most valuable toy companies as a result.

  • Net profits soaring by nearly 400%.

  • The company's Hong Kong-listed shares up by 570%.

  • It's now worth about double Mattel, which makes Barbie.

  • Today, the chief executive of Potmar Wang Ning said revenue could reach over $4 billion this year.

  • He's now reportedly the 10th richest person in China.

  • So what is the magic of Labubu?

  • Georgia is in Australia, collects Labubu dolls and told us how much she spent on them.

  • I'd say like three to five grand.

  • I think I have 25 or 26.

  • Here they're $80 to $130.

  • Definitely pretty addictive and they're really expensive.