Discussion keeps the world turning.
This is Roundtable.
You're listening to Roundtable with myself, He Young.
I'm joined by Steve Hatherly and Yushan in the studio.
Coming up, bras are no longer about shaping the female body for someone else's eyes.
In recent years, Chinese female shoppers have shifted toward wire-free,
easy-fit bras that prioritize comfort, health, and self-expression.
So what's behind this booming comfort-first trend?
And what does it mean for traditional brands struggling to keep up?
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Now let's move on to the next topic discussion today.
Remember the days when bras were all about curves,
cleavage, and looking good for perhaps someone else?
In recent years, female consumers themselves are rewriting that narrative.