Artist's touch: the economics of emotion in art

艺术家的笔触:艺术中的情感经济学

Editor's Picks from The Economist

2025-08-20

8 分钟
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A handpicked article read aloud from the latest issue of The Economist. Great paintings can inspire entire volumes of interpretation. A new study uses AI to track how viewers respond to paintings and what their reactions say about the economics of the societies they live in. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.
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  • Hello, Mike Bird here, co-host of Money Talks,

  • our weekly podcast on markets, the economy and business.

  • Welcome to Editor's Picks.

  • We've chosen an article from the latest edition of The Economist,

  • which we very much hope you'll enjoy.

  • Two figures share a table, but not much companionship, and a Parisian café.

  • The man looks distracted, a pipe gripped in his mouth.

  • The woman, eyes down, shoulders slumped, nurses a glass of moss-green absinthe.

  • The painting, unveiled by Edgar Degas in 1876,

  • boasts several titles, l'absinthe in a café and others.

  • It also divides opinion.

  • One viewer, appalled by the woman's loose morning shoes and the thought of her soiled petticoats,

  • saw the painting as a cautionary tale against idleness and low vice.

  • He then changed his mind.

  • The picture is merely a work of art, he later said, and has nothing to do with drink or sociology.

  • took a more concise approach.

  • It recruited people to log their emotional responses to thousands of paintings in a digital archive.

  • These annotators could choose one of eight feelings, each illustrated by an emoji.

  • Based on this exercise and a later, bigger project called Artelingo, complex works of art,

  • like Degas' 1876 masterpiece, can be succinctly summarised in a handful of numbers.