Why Big Tobacco is buzzing over nicotine pouches

烟草巨头为何对尼古丁口香糖兴奋不已

Behind the Money

2025-08-13

20 分钟
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单集简介 ...

As the popularity of cigarettes has slid in the past couple decades, Big Tobacco has been searching for a new hit product. Now, they think they’ve found it: nicotine pouches. FT reporters Clara Murray and Mari Novik explain how nicotine pouches became popular, and whether they’ll become the sector’s newest addiction or if they will be snuffed out.  Clips from ABC News, ABC4 Utah, CBS Mornings, Theo Von Podcast, Time, TikTok - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading: The new nicotine hit that could save Big Tobacco Big Tobacco stock rally reveals uncomfortable truth Big Tobacco will take heat on its smokeless transformation - - - - - - - - - - - - - - - - - - - - - - - - - -  Follow Clara Murray on X (@clara__murray) and Bluesky (‪@claradoodle.bsky.social‬). Follow Mari Novik on X (@marinoevik) and Bluesky(@marinovik.bsky.social‬). Saffeya Ahmed is on X (@saffeya_ahmed), or you can follow her on LinkedIn for updates about the show and more.  Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
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  • There's a new product that has tobacco companies buzzing.

  • They're called nicotine pouches.

  • It's about the size of like a piece of chewing gum.

  • And you put it under your upper or lower lip and it holds against the gum for maybe half an hour to an hour.

  • And the flavors and nicotine in it dissolve out of it.

  • One of the more well-known brands of these nicotine pouches is called Zin.

  • And I was curious just how popular these pouches are.

  • So the other day, our show's producers took a walk along Manhattan's west side to find out.

  • There's a park over there alongside the Hudson River.

  • where a lot of young professionals frequent during lunchtime.

  • One of my really good friends in our office actually takes Zins as a use, like to focus.

  • That's what he uses it for.

  • Instead of taking Adderall or another ADHD medication, he would take a Zin.

  • I used it for, I would say, a full year, more or less.

  • And I liked it a lot, so yeah, it felt like smoking 10 cigarettes at once.

  • But not everyone who has tried Zin loves it.

  • Some people have some negative opinions about it.

  • I'm not a big fan of Zin, to be honest.

  • I'm not.