Why Is Everyone Obsessed With Labubus?

为何众人沉迷于Labubus?

The Journal.

2025-08-08

20 分钟
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单集简介 ...

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts. Further Listening: - How the Stanley Cup Became the Internet’s Favorite Water Bottle - Mattel Bets Big on Barbie - Is Supreme Still the King of Streetwear? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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单集文稿 ...

  • Hey, everyone. It's Jess. I'm here to say that my colleague,

  • Michelle Hackman, is here to guest host today's episode.

  • Enjoy.

  • Can we start with just having you introduce yourself?

  • So, hi.

  • My name is Ebony, Ebony Hall.

  • I am 26 years old from Georgia.

  • Yes, I'm a mommy, mamacita.

  • Ebony Hall has one of those jobs that you probably didn't even know existed.

  • She's a LabooBoo influencer.

  • I'm your Labooski loving bestie.

  • That's how I kind of sum it up as far as my content creation.

  • Labooboos are the latest toys that have taken the world by storm.

  • They're little furry monsters.

  • Kind of creepy, but also kind of cute.

  • They have pointy ears, big eyes, and wide, toothy grins.

  • They look a little mischievous.

  • It can be pretty hard to get your hands on one,

  • but I actually managed to pick one up ahead of my call with Ebony.

  • So I'm going to describe actually what's in my hand.