Disney’s Big AI Dilemma

迪士尼的大AI困境

The Journal.

2025-08-07

17 分钟
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Disney is grappling with how to push forward into a new AI era without losing control of its valuable intellectual property. WSJ’s Jessica Toonkel takes us inside the company's complicated relationship with AI and its race to figure out how to leverage the new technology for maximum gain – without putting too much at risk. Jessica Mendoza hosts. Further Listening: - The Download That Led to a Massive Hack at Disney - Disney Gets Into Gambling - Why Florida is Fighting with Walt Disney World Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Aloha, everyone, from beautiful Hawaii.

  • Standing on a beach with palm trees swaying behind him,

  • the actor Dwayne The Rock Johnson made an announcement.

  • We are so excited and happy to announce that a live-action reimagining of Moana is in the works.

  • The video came out in April 2023, and in it,

  • Johnson revealed that he would be reprising his role as Maui,

  • in the live-action version of Disney's animated hit, Moana.

  • Kidding.

  • Heihei's going to be in it, but of course Maui will be in it too.

  • But behind the scenes, Disney was planning something that didn't make the announcement.

  • Disney was looking at,

  • is there a way we could do certain shots without having Dwayne Johnson be here every single time?

  • My colleague Jessica Tunkel covers media and entertainment.

  • Because, you know, when you're filming a movie, there's a lot of waiting around.

  • That can also be expensive for everyone.

  • Time is money.

  • Dwayne Johnson's a big star.

  • And so the idea was, what if we could take his face and put it on his stunt double,

  • who's also his cousin, and use that for a few shots?

  • Johnson approved the idea.