Women's tennis is still the largest sport by a long shot.
However, when it comes to women's and men's tennis,
the broadcast rights, a huge part of all the tournaments.
And so we're talking about why are we not equal?
And the broadcast business is significantly different.
So in Cincinnati, for example,
we get 10X for the men's broadcast rights than we get the women's rights.
We're blessed with a great owner who cares about tennis.
But we needed a partner.
So it wasn't just Ben saying, I'm putting in $260 million.
We needed the state and the city and the county.
to say, we'll be your partner and we'll help.
It's mind-blowing to me that people don't think there's value in watching someone who's 100 in the world.
You should want to watch the top 100 players at what they do.
You want more singles players, top singles players playing more doubles.
That's what you want to see from a broadcast perspective.
Is watching three, four hours of a tennis match difficult?
Yeah, it is for the new generation.
So that's why we all have to work really hard at bringing new viewership.
And yes, can we shorten matches?