#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

#821:我的两年秘密项目——COYOTE——与《爆炸的小猫》的Elan Lee共同探讨从零开始打造畅销书的策略与战术

The Tim Ferriss Show

2025-08-05

3 小时 0 分钟
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This is a very special episode for me. My brand-new card game, COYOTE, created in collaboration with Elan Lee and Exploding Kittens, is here. It is available in ~8,000 locations worldwide, including Walmart, Target, Amazon, and many others. Learn more: https://coyotegame.com. This episode is brought to you by: Gamma AI design partner for effortless presentations, websites, social media posts, and more: https://gamma.app (use code TIM at checkout for one month off on their annual plan) Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period) Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you’re ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here. Timestamps (will be updated): 00:00 Intro  05:21 The Journey to Creating a Game 05:51 The Creative Process Behind Coyote 17:16 The Importance of Constraints in Creativity 35:04 The Toronto Sprint 41:02 The Evolution of Coyote: From Concept to Prototype 47:36 Game Design Principles and Recommendations 51:53 Introduction to 'Don't Shoot the Dog' 53:25 Simplifying Game Design 58:55 Playtesting and Iteration 01:08:10 Finding the Sweet Spot in Game Difficulty 01:14:35 The Success of 'Hurry Up Chicken Butt' 01:22:26 Testing and Feedback Process 01:34:49 Pitching to Big Retailers 01:36:19 Designing the Perfect Game Box 01:36:31 Testing and Validating Game Designs 01:41:23 The Road to Retail Success 01:43:51 Keys to a Successful Line Review 01:44:29 The Role of Agents and Publishers 02:07:56 Crowdfunding and Self-Publishing 02:19:56 Understanding Game Publishing Deals 02:27:40 Common Pitfalls in Game Packaging and Marketing 02:38:39 Navigating Retail and Distribution Challenges 02:47:25 Final Thoughts and a Tantalizing Offer * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss YouTube: youtube.com/timferriss Facebook: facebook.com/timferriss  LinkedIn: linkedin.com/in/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Hello, boys and girls, ladies and germs.

  • Welcome to another episode of The Tim Ferriss Show.

  • Boy, this is a special one.

  • I'll keep my intro brief as my conversation with Alon Lee,

  • which you're about to hear, covers the whole backstory.

  • This is a very, very, very fun episode for me,

  • one I've been looking forward to publishing for months and actually about two years

  • because my brand new card game,

  • Coyote, created in collaboration with Alon and Exploding Kins, which started with this podcast.

  • is now a national bestseller.

  • It's everywhere.

  • Just launched to 8,000 locations worldwide, including Walmart,

  • Target, Amazon, and a gajillion others.

  • It's a very fast-paced card game.

  • Takes minutes to learn.

  • Hard to master.

  • Hat tip, Nolan Bushnell. 300 million plus social views of gameplay now online.

  • Everything's going bananas.

  • And please check it out.

  • Please, please check it out if I've done anything that you've benefited from.