China’s summer travel boom: What it reveals about shifting consumer trends

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  Hello and welcome to World Today, the panel discussion with Mika Anna in Beijing.

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  Filled by rising consumption and attractive packages offered by tourism authorities,

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  this summer promises to be a bumper season for tourism in China.

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  According to the Ministry of Transport,

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  railway passenger trips during the summer break from July 1 to August 31 are expected to surpass 950 million.

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  That's a year-on-year increase of about 6%.

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  Travel platforms are also seeing a boom.

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  Group tour booking on 2NEW, for example, have surged by over 35%.

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  The growth has been spurred by the government's consumption policy,

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  coupons issued by local tourism bureaus, and discount tickets for high school graduates.

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  The Ministry of Culture and Tourism has launched a nationwide summer consumption campaign featuring some 39,000 events,

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  including theater performances, exhibitions, and nighttime cultural tours.

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  On top of that,

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  over 80 million U.S. dollars worth of subsidies are being distributed through travel coupons and bundled discount packages.

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  In addition to domestic tourism, Albon Travel has also logged robust growth.

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  Visa applications via Trip.com for destinations like Italy,

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  Norway, and Germany have increased by over 80%.

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