Sydney Sweeney's jeans and an American (Eagle) controversy

悉尼·斯温尼的牛仔裤引发了一场美国(老鹰)争议

Post Reports

2025-08-01

18 分钟
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Last week, clothing brand American Eagle released a series of short clips and images featuring “Euphoria” and “White Lotus” star Sydney Sweeney. They’re part of a new jeans marketing campaign – where proceeds from the sale of “The Sydney Jeans” are donated to a domestic abuse crisis hotline.  But the provocative nature of the campaign and the messaging of the ads have come under scrutiny. Some critics call Sweeney’s collaboration with clothing retailer American Eagle an anti-feminist, pro-eugenics campaign, while others celebrate a seeming shift from DEI-focused marketing.    Colby Itkowitz speaks with The Washington Post’s fashion critic, Rachel Tashjian, and Style Memo newsletter writer Shane O’Neill about the controversy, the long history of selling fashion through provocative imagery, and why we can’t stop talking about Sydney Sweeney’s jeans. Today’s show was produced by Thomas Lu. It was edited by Reena Flores and mixed by Sean Carter.  Subscribe to The Washington Post here.
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  • By now you've likely heard about American Eagle's latest marketing campaign.

  • Hey, it's Sydney on set with A.E.

  • It's a collaboration between the clothing retailer and actress Sydney Sweeney.

  • The ads for jeans released last week feature short clips and images of Sweeney as a kind of all-American girl-next-door type.

  • At the end of the day, I love to come home and play with my dog.

  • Do you see the camera?

  • Say hi!

  • In some, she's wearing an all-denim outfit.

  • In others, flared jeans with a fitted white tank.

  • But there's one ad that's been shared around the internet,

  • critiqued on social media, and talked about in group chats.

  • Here's Shane O'Neill, style reporter for The Post.

  • That particular ad is a sort of close-up pan starting from the bottom of Sidney Sweeney's body