A Fight Over Buc-ee’s and for the Soul of the American West

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• 00:04

  If you've driven through Texas, you may have stopped at a Bucky's.

• 00:09

  It's a gas station chain.

• 00:10

  But it is so, so much more than that.

• 00:13

  For its superfans, Bucky's isn't just a stop along the journey.

• 00:17

  It's the destination.

• 00:24

  Money can't buy happiness, but Bucky's sure can rent it.

• 00:28

  A build your own coffee bar with literally like all the fixings you could ever want.

• 00:32

  This was my dream.

• 00:32

  And then the barbecue.

• 00:34

  I drove four hours to a Bucky's and it's 4 a.m. because I wanted a brisket sandwich.

• 00:39

  I love Bucky's!

• 00:44

  Bucky's are huge with dozens of gas pumps and stores filled with food and merch featuring the chain's mascot,

• 00:51

  a smiling beaver in a red baseball cap.

• 00:54

  Our colleague Jim Carlton recently visited the Buc-ee's for the first time.

• 00:59

  You know, for research.

• 01:02

  What's it look like when you first drive up?

• 01:05

  I was driving up I-25 and you can kind of see it from a distance.

• 01:09

  You can see the beaver logo, a grinning beaver with the big teeth.

• 01:13

  You get off and you're usually following a lot of other people.

• 01:17

  Inside, Jim discovered what draws people into the cult of Buc-ee's.

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