Your tinned fish obsession is helping resurrect a lost industry

单集文稿 ...

• 00:00

  N.P.R. This is The Indicator from Planet Money.

• 00:13

  I'm Weilin Wang, and fresh from Portugal, I am joined by producer and reporter, Adjoa Jima-Brempong.

• 00:20

  Hi, Weilin.

• 00:21

  Hello, and you are here to talk about something that's all over my feeds right now.

• 00:25

  Sardines!

• 00:26

  Happy Sardine Girl Summer to all who celebrate.

• 00:29

  Oh, I am celebrating.

• 00:30

  I've been celebrating.

• 00:31

  I'll never stop celebrating.

• 00:33

  But why are there tinned fish prints on literally everything from,

• 00:38

  you know, dishware at Target to viral handbags.

• 00:41

  I feel like there's probably a lot of reasons,

• 00:43

  like it's cheap protein in the age of macros and also recession indicators.

• 00:48

  Plus, like, there's good packaging design.

• 00:50

  And I think just like after years of being told that they were stinky and gross,

• 00:54

  Americans are finally vibing again.

• 00:58

  They're realizing how delicious sardines are over rice or on toast.

• 01:02

  I have a Trader Joe's tote bag that literally the print on it is a recipe for sardine toast.

• 01:10

  I love this for you.

• 01:12

  And you know, I'm not the only one out there who is enjoying all of this tinned fish.

• 全部文稿