Genuine life-sharing or paid advertising?

真切的共同生活还是付费广告?

Round Table China

2025-07-21

23 分钟
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单集简介 ...

We've all seen it—a friend raves about a hotpot spot, an influencer hypes a 'must-have' product, or a vlogger casually drops a gadget recommendation. But when does a personal post become a hidden ad? Should WeChat Moments or livestream plugs count as commercial advertising? The real challenge: where should regulators draw the line? / Motivational Monday (20:44)! On the show: Heyang, Steve Hatherly & Yushan
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  • Discussion keeps the world turning.

  • This is Roundtable You're listening to Roundtable with myself, He Young.

  • I'm joined by Steve Hatherly and Yuxian in the studio.

  • Coming up, we see it all the time.

  • A friend shares a great hot pot place, an influencer posts about their must-have skincare routine,

  • or someone casually recommends a gadget in a vlog.

  • But here's the question.

  • Should posts on WeChat moments or live stream promotions,

  • even if casual or personal, be treated as commercial advertising?

  • advertisements.

  • Where should regulators draw the line?

  • And need a boost to crush the week?

  • Our special segment Motivational Monday is your ultimate adrenaline shot to kick things off strong.

  • Our podcast listeners can find us at Roundtable China on Apple Podcast.

  • Got a question that's keeping you curious?

  • From social issues to tech and everything in between, let us take a stab at it.

  • Email us at roundtablepodcast at qq.com.

  • Emails are fine, but voice memos are always better because it's a listener's favorite.

  • Now let's switch gears.

  • Have you ever shared a great meal online by posting a quick review video without thinking twice?