The Media Show: Will AI kill the advertising industry?

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  This BBC podcast is supported by ads outside the UK.

• 00:06

  Good Bad Billionaire is back for a brand new season.

• 00:09

  And this time, we're shaking things up on the podcast,

• 00:11

  looking back on the lives and fortunes of US industry titans.

• 00:14

  From one of the founders of the American retail giant Walmart, Sam Walton.

• 00:18

  To the aviator, filmmaker, property tycoon,

• 00:21

  playboy and original eccentric billionaire, Howard Hughes.

• 00:24

  Simon and I are asking if they were good, bad or just another billionaire.

• 00:28

  That's Good Bad Dead Billionaire from the BBC World Service.

• 00:31

  With me, Zing Zing.

• 00:32

  And me, Simon Jack.

• 00:34

  Listen now, search for Good Bad... billionaire wherever you get your BBC podcasts.

• 00:42

  Welcome to The Explanation from the BBC World Service.

• 00:47

  This is Roz Atkins and me, Katie Razzle, and this is The Media Show.

• 00:52

  We're here to explain the trends behind the fast changing media landscape.

• 00:58

  This week on The Media Show,

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  we're looking at the disruption caused by AI to the advertising industry.

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  Meta has announced new tools that will allow people to make their own ads without needing an advertising agency.

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  And we'll be looking at how China may see an opportunity in budget cuts to new services funded by the US.

• 01:26

  But first...

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