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Even vaguely threatening.
Here's a sampling of subject lines.
Time is running out on the best deals of the year.
Our biggest sale ends tonight.
Last day, $55 off.
You deserve it.
Take up to $23.43 off your next order.
Our sale is still on.
Y'all, everybody wants my money.
And yours.
The question is, what do I want?
And what do you want?
How do we actually want to spend our money?
There are so many moments of the day where retailers are gonna try to sell you stuff.
And we at LifeKit thought it was worth coming up with a framework.
You know, a should I buy this thing?