2025-07-07
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Here is the news.
High school graduates across China are stepping out of classrooms and into adulthood.
following the 2025 Gaokao, or the National College Entrance Examination.
Their enthusiasm is fuelling a vibrant wave of youth spending, known as the post-exam economy.
This year, some 13.3 million students registered for the Gaokao,
forming a substantial consumer force, driving the current post-exam spending boom.
With the exam behind them,
these young people are eager to mark the start of a new chapter in their lives.
Among the most popular choices is outdoor travel.
Many graduates have set out to explore the country's vast landscapes,
sparking a fresh surge in youth tourism.
According to Chinese travel platform Trip.com, departing between June 9th and June 11th,
jumped 88% week on week, as students wasted no time in embarking on their post-exam adventures.
For many graduates, these journeys are far more than simple getaways for rest and relaxation.
That first train or plane ticket they book themselves becomes a youthful declaration of independence.
Concurrently, smartphones,
laptops and tablets have become a popular trio of exam rewards from parents.
As students gear up for further education,
the demand for such college essentials has driven a significant surge in electronics sales.