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I'm in the town of Billund in central Denmark,
standing in a room that feels like something from a childhood dream.
It's a huge room and you can just see Lego sets stretching away into the distance.
Shelves that span the width of the room and reach up to high ceilings are arranged in chronological order.
And on every one of them, there are boxes of Lego.
Spaceships, castles, pirates, city scenes.
Decades of play in a single space.
It is a collection that begins in 1958 because that's when we have LEGO bricks.
These are retail sets and around 10,000 boxes.
My guide here is Sina Wiese, one of LEGO's in-house historians.
The Vault is located in LEGO's corporate museum.
This is where new joiners can absorb the toy maker's heritage and where LEGO's 600 in-house designers can come to get inspiration for sets they're working on now.
To be honest
though my attention isn't really focused on the business implications of what I'm seeing.
So every part of me wants to go to the mid-1970s and find the thing that I would have bought.
Presumably everyone does this, right?