Can WeightWatchers survive the Wegovy era?

WeightWatchers能在这Wegovy时代生存下去吗?

Behind the Money

2024-04-10

17 分钟
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WeightWatchers is struggling. Launched in the early 1960s, the brand grew by helping members shed pounds through behavioural change programmes. Then, GLP-1 anti-obesity drugs hit the market, long-time spokesperson and board member Oprah Winfrey announced her departure, and the company’s credit rating was downgraded. FT reporter Anna Mutoh examines whether WeightWatchers’ latest strategy can produce the turnaround investors are hoping for.   Clip from Lionsgate Television - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading: WeightWatchers faces an era when weight loss comes in a syringe Behold the Ozempic effect on business  The race to develop the next generation of weight-loss drugs - - - - - - - - - - - - - - - - - - - - - - - - - -  On X, follow Anna Mutoh (@anna_mutoh) and Michela Tindera (@mtindera07), or follow Michela on LinkedIn for updates about the show and more.  Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
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  • Tricia Bryan has struggled with her weight throughout her life.

  • So weight has always been a key issue for me ever since I was very, very small.

  • And I remember trying everything under the sun.

  • One of the things she tried was the decades-old weight loss program Weight Watchers.

  • My mom signed me up for it and that was back when the points were you use like a little like paper like cardboard slider type thing to calculate your points.

  • Goodness.

  • It was probably toward the end of my high school years, maybe early college, so 2004-2005.

  • Today, Trisha is 38 years old and a small business owner living near Atlanta.

  • But she told FT reporter Anna Muto that over the years,

  • she had her ups and downs and tried different programs to lose weight.

  • Things ebb and flow and weight loss is far from linear, right?

  • Yes.

  • Things happen.