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If you've ever found yourself aimlessly scrolling on TikTok,
you may have come across videos like these.
Let's do a Shein haul because my last package just came.
I just bought my $200 Shein cart, so haul.
My wedding dress was $37.
It's from Shein.
People didn't really know this company until about two or three years ago, I would say.
That's Eleanor Olcott.
She's the FT's China tech correspondent, and she's a resident expert on online fashion giant Xiyin.
They started to really explode during the pandemic as everyone was shutting at home,
and actually their explosive growth also coincided with the rise of TikTok.
So guys, I have a big box right here full of clothes.
Shein, y'all got some nice prices on that store of yours.