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All right, Michael, now you cover Apple here at the FT.
So how would you describe right now how the company is doing?
Well, it's pretty dire.
They're in a sort of weird transition period of waiting to see the full impact of the Trump tariffs and.
We saw just the day after US President Donald Trump announced these reciprocal tariffs,
$300 billion wiped off Apple's market valuation.
So just like all of the biggest US tech companies and indeed the market more broadly,
they really need to figure out what steps they need to take next to mitigate the impact of this really sort of historic tariff hike that's come from the White House.
Last week, on what he dubbed Liberation Day, U.S.
President Donald Trump unveiled tariffs of more than 40 percent on some of America's biggest trading partners.
The news sent markets into a tailspin,
and some of the stocks hammered by this include the American tech companies known as the Magnificent Seven.
Today on Behind the Money, We're looking into how Apple,