Inside Moët Hennessy’s crisis

香槟·轩尼诗内部危机

Behind the Money

2025-06-18

22 分钟
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LVMH’s wine and spirits division, Moët Hennessy, has long been a source of success – and cash – for the luxury goods behemoth. But more recently, that’s changed. The FT’s Paris correspondent Adrienne Klasa, found that certain strategic decisions made under the company’s former CEO have contributed to a change in its fortunes. She examines the missteps and whether the division can make a comeback.  Clips from Olympics - - - - - - - - - - - - - - - - - - - - - - - - - -  For further reading: Moët Hennessy’s crisis: dubious deals, soaring prices and hubris  Alcohol groups face a sobering cultural shift Moët Hennessy to cut 10% of workforce as luxury slowdown bites - - - - - - - - - - - - - - - - - - - - - - - - - -  Follow Adrienne Klasa on X (@AdrienneKlasa). Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more. Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
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  • The opening ceremony for the Olympics last year was truly a spectacle.

  • Lady Gaga performed.

  • Athletes from around the world floated in on the Seine.

  • A headless Marie Antoinette sang with a heavy metal band.

  • But for the FT's Paris correspondent, Adrian Klasa, who watched with some of our colleagues,

  • there was one part of this pageantry that really stood out to her.

  • They had this really long sequence that featured Louis Vuitton trunks,

  • like big person-sized almost trunks,

  • and they had this dancing sequence that went on for at least a couple of minutes.

  • Taking in the ceremony,

  • you see dancers sashay and twirl around brown leather luggage in the middle of the street.

  • For Adrienne,

  • seeing this scene felt indicative of something that became much more noticeable as the games went on.