Summer vacation spending heats up!

暑假消费热潮来袭!

Round Table China

2025-06-27

25 分钟
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From AI-powered driving lessons to exclusive graduation deals on tech and travel, businesses are racing to capture the attention—and wallets—of a generation stepping into newfound independence. As summer kicks off and post-exam freedom sets in, Gen Z's choices reveal more than just a desire for fun; they signal a generation eager to control their own journey. On the show: Heyang, Steve Hatherly & Yushun
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  • Schools out, exams done, now Gen Z is in the driver's seat.

  • Literally, from AI-powered driving lessons to graduation discounts on gadgets and trips,

  • businesses are cashing in on the summer rush.

  • In this moment of past or let's say post-exam freedom,

  • what do these choices say about a generation ready to steer their own future?

  • Coming to you live from Beijing, this is Roundtable.

  • I'm He Young.

  • For today's program, I'm joined by Steve Hatherley and Yu Shun, first on today's show.

  • You know what's one of the best parts of passing your end of year exams this time of the year.

  • It means summer vacation is finally kicking off.

  • For all students and especially high school graduates, it's time to celebrate.

  • After surviving the grueling national college entrance examination,

  • also known as the Gaokao,

  • many are diving into a whole new set of summer plans,

  • enrolling in driving school to get their driver's license, traveling,

  • shopping for the perfect new laptop or even booking LASIK or other vision correction procedures.

  • After all, you want to start college looking and feeling your best, right?

  • Exams are finally over and like clockwork,

  • driving schools are flooded with students eager to get behind the wheel.

  • So what do we know about the surging numbers this time?