2025-06-27
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The Economist.
My first job, I was in-house at a fur company with this old pro.
Copywriter, Greek, named Teddy.
And Teddy told me the most important idea in advertising is new.
Creates an itch.
Don Draper is probably the most famous ad man of all time.
He also talked about a deeper bond with the product.
Nostalgia.
Set in the golden age of advertising,
the Mad Men character was, in part, inspired by Bill Backer.
Backer was a real-life madman who worked with some of America's best-known consumer brands.
Campbell Soup, Miller Lights, and, of course, Coca-Cola.
A brand that really understood the power of nostalgia.
You're probably picturing it already.
a caravan of red lorries slowly weaving their way through a snow-covered town.