Soft power: how China became cool

单集文稿 ...

• 00:00

  The Economist.

• 00:16

  Is China becoming cool?

• 00:19

  Guys, you will never guess where we are.

• 00:21

  We're in China!

• 00:24

  So I've just got back from two wild weeks in China and honestly this place blew my mind.

• 00:29

  Hands down one of the most insane countries I've ever been to.

• 00:32

  You know, this is what China looks like this is China right here.

• 00:36

  Damn.

• 00:37

  I ain't gonna cap. This looks fire.

• 00:39

  These influencers seem to think so.

• 00:41

  And they're not the only ones.

• 00:44

  From Labubu dolls to online retailers Shein and Temu to TikTok itself,

• 00:50

  Brand China is having a moment.

• 00:53

  I'm Jiehao Chen, the Economist's China researcher and Drum Tower producer.

• 00:58

  This week I'm joined by Gabriel Crossley, our China correspondent,

• 01:02

  and we're asking Is China becoming cool?

• 01:06

  And what's the Communist Party got to do with it?

• 01:09

  This is Drum Tower from The Economist.

• 01:24

  Hey Gabriel, welcome back to Drum Tower!

• 01:27

  Hi, Jiehao.

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