2025-06-25
17 分钟In today's Moments episode, we're featuring one of the most iconic brand builders of all time,
the former CMO of Netflix and Chief Brand Officer of Uber, Bosma St. John.
Bosma's perspective on marketing is fresh because it's not just about algorithms or trends,
it's about something far more powerful.
It's about curiosity.
Curiosity about people, why they choose what they choose,
what moves them, what scares them, and what makes them say yes.
In B2B marketing, just like in life, we're not talking to businesses, we're talking to people.
So if you want to understand the real edge behind influential marketing,
this is the moment to listen in.
Your first sort of real significant career move seemed to be this encounter with Spike Lee's agency.
So for people that don't know, who is Spike Lee and how did that happen?
Spike Lee is blackity, blackity, black, first of all.
All the blackness.
No, but he is a film director, really, at his core, filmmaker,
let's call it that, because he certainly produces and does other things and writes.
But he has an advertising agency in New York.
When I was there, it was on Madison Avenue.
So, Madison Avenue is like the place for advertising in the world, right?
It's the place where the show Mad Men was made from.