Corporate America’s Attempt to Rebrand DEI Programs

单集文稿 ...

• 00:02

  Here's your Money Briefing for Tuesday, June 24th.

• 00:05

  I'm Julia Carpenter for The Wall Street Journal.

• 00:13

  Just a few years ago,

• 00:15

  companies were trumpeting their efforts to hire and promote more women and people of color.

• 00:20

  Now, those same companies are taking their diversity, equity, and inclusion efforts incognito.

• 00:26

  So if you're an employee or a job seeker, Can you be satisfied with a business's internal policies?

• 00:32

  Or is it important to you that your employer be a public advocate?

• 00:36

  I think that's something that you all have to wrestle with.

• 00:38

  We'll talk with Wall Street Journal on-the-clock columnist Callum Borschers about the evolution of corporate America's DEI policy and its sudden shift into the background.

• 00:49

  That's after the break.

• 01:03

  Some companies are rebranding DEI as employee engagement and removing diversity reports from their websites,

• 01:09

  all with the hope that in downplaying these programs, they can avoid scrutiny from the right.

• 01:15

  WSJ On The Clock columnist Callum Borschers joins me to talk more.

• 01:19

  Callum, what's the strategy behind this shift?

• 01:23

  Well, the goal seems to be to keep the business benefits of diversity, but avoid the scrutiny.

• 01:28

  Conservative activist Robbie Starbuck has shown that he can cause publicity problems for companies like Tractor Supply and John Deere.

• 01:34

  We saw Microsoft and Wells Fargo get hit with Labor Department inquiries when they set demographic targets a few years ago.

• 01:40

  And right now we see the funding cuts that Harvard's going through

• 01:42

  because the Trump administration objects to its DEI practices,

• 01:45

  or at least that's one of the reasons.

• 全部文稿