It's not our first time to Thailand, so our fourth or fifth time.
But yes, we go to Thai restaurants in Munich and we also cook Thai food at home.
We love it, yes.
If you've tried Thai food and felt inspired to book a trip to the country,
did you know that might be because of a carefully crafted government strategy?
This is The Food Chain from the BBC World Service with me, Ruth Alexander.
And this week,
we're telling the story of how one country set out to win hearts and minds by filling stomachs.
Thailand is a leading global destination, and that is almost engineered.
That's almost by design.
A campaign to attract visitors, boost the economy and better its place on the world stage.
You think of Thailand, you absolutely think of food now.
But at what cost to restaurant owners?
They are no longer the experts of their own cuisine,
and the experts instead are the consumers and customers that eat it.
One of the people who's going to help tell this story is Ali Domrongshai,
a food writer and Thailand historian based in New York.
Her family also runs a Thai restaurant in Florida.
So my family came to the United States in 1971.
My grandfather actually came on a student visa.