Why Latino Consumers Are Spending Less

为什么拉丁裔消费者正在减少消费?

The Journal.

2025-06-19

19 分钟
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Deportation fears and economic uncertainty is driving changes in shopping behavior in Latino communities. Job losses in industries like construction have also left Hispanics with less money to spend. WSJ’s Laura Cooper travels to Texas and reports that some Hispanic shoppers are forgoing their regular shopping trips and restaurant meals. Companies are now saying they’re seeing the pullback in their sales. Jessica Mendoza hosts.  Further Listening: - Inside ICE’s Aggressive Approach to Arresting Migrants  - Deportations Could Upend This Parachute Factory  Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • We got some plums, some limes, some mangoes.

  • That's our colleague Laura Cooper.

  • She's at a farmer's market in Houston.

  • The market is in a predominantly Hispanic neighborhood.

  • Many of its stalls sell goods imported from Mexico.

  • Things like herbs and dried chilies, spicy candy for piñatas, and traditional ceramic products.

  • In one of the stalls, Laura met a vendor named Isabel Aguilar.

  • Isabel was helping a customer buy some moringa seeds, which are used to make tea.

  • Over the last few months, business at our stall hasn't been great.

  • Isabel says she's noticed that her customers are buying less.

  • She says they're nervous to spend money.

  • Isabel says the prices of goods have gone up, and customers have told her that they're struggling.

  • Some have lost their jobs.

  • Others have had their work hours cut.

  • So they're tightening their belts.

  • And another reason customers aren't spending, is fear, fear of deportation.

  • After Immigration and Customs Enforcement, or ICE,

  • ramped up operations in the community in February, Isabel says many customers stopped coming.

  • And Isabel gets it.

  • She doesn't have legal status.